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Design that sells before you speak

Helping technology & engineering companies turn complex products into brands and design that close deals.

Andreina Herlop
Andreina Herlop - Strategic Designer

Brand identity, pitch decks and corporate materials that win deals before you say a word.

View portfolio Book a free call
Clients

Trusted by technology, engineering and B2B companies

Nocomed
Randal Systems
Hull Hero ROV
Ness
Gesinflot by TDI
Blynksolve
Blu Corporation
Kiwi Limón
Innova Creativos
Fama Academy
Numa by Spanians
OXS
Enerloom
Sound familiar?

Your technology is solid.
But your brand doesn't show it.

Startups & Scale-ups

Investors judge your company in 3 seconds

  • Pitch decks that undersell your technology - investors pass before you finish slide 3
  • A brand that screams "early stage" when you're ready for Series A
Before
After
Your trusted technology company since 2019
OUR SERVICES
Technology & Innovation
Services
Established Companies

Your reputation says "leader." Your brand says "2015."

  • Enterprise clients choosing competitors who "look more established" - even when your solution is superior
  • Technical catalogs and sales materials that don't match the quality of your engineering
Before
After
V
Vertex Corp
Comprehensive business solutions
V
VERTEX
Enterprise Solutions

I help technology and engineering companies close deals faster with design that positions you as the market leader you already are.

See how I do it
01
Hull Hero
Corporate Design & Trade Show Materials

Hull Hero

Corporate dossiers, technical datasheets, event materials and promotional videos for a sustainable ocean technology company.

Full
commercial
toolkit
View project
Randal Systems
B2B Branding & Corporate Materials

Randal Systems

Complete redesign of all corporate materials for a sustainable underwater engineering company — technical brochures, datasheets, event materials and promotional videos across multiple product lines.

20+
years of engineering,
one unified brand
View project
Nocomed
Visual Content & Infographics

Nocomed

Infographics and visual content for an Irish healthtech startup — turning complex carbon emissions data into clear visuals for web and LinkedIn.

Scope 1, 2 & 3
complex data,
clear design
View project
Enerlume
Brand Identity & Website

Enerlume

Full brand identity, website and corporate materials for a renewable energy company — from logo to letterhead, built to inspire trust and attract investment.

From 0
to full
brand system
View project
Corporación Blu
Product Branding

Corporación Blu

Product branding and visual content for a premium blue crab export brand — Venezuela's top non-oil export to the United States.

Premium
product, premium
presence
View project
Le Miam
Branding & Packaging

Le Miam

Brand identity, packaging design, website design, social media content, corporate stationery.

Full
packaging
system
View project
01 / 06
Why B2B
companies
choose
Herlop
8 years
Designing for B2B, technology and engineering companies
2017
2025
+80
Brand identities, pitch decks, technical catalogs and corporate materials

I don't just make things look good. I make your company look like the market leader it is.

95%
Client retention rate - they come back project after project
95%
24h
First proposal in your inbox - no waiting, no chasing
100%
Tailored to your industry - no generic templates

Design that speaks the language of your industry - and closes deals.

“
Testimonials

Don't take my word for it.
Hear from the founders.

PROCESS

How I work. Fast, clear,
and built for busy founders.

A streamlined process designed for companies that don't have time for endless back-and-forth.

01
Listen
02
Research
03
Conceptualize
04
Design
05
Refine
06
Deliver

I learn your business before touching a pixel.

A 30-minute call to understand your technology, your market position and what you need to communicate. I don't design in a vacuum - I need to understand your world to translate it visually.

I analyze your competitive landscape.

Who are you competing against? How do they position themselves? I find the visual territory where you can stand out - not blend in with every other company in your space.

Strategy first. Then visuals.

I develop a concept that connects your market position with your visual identity. Every design decision has a reason. This is where your brand starts to take a direction that wins deals.

Designs that communicate, not decorate.

Typography, color, composition - every choice is intentional. I present options with clear rationale. Nothing is arbitrary. Everything is designed to position you as a market leader.

Your input + my expertise. That's how we nail it.

Structured feedback rounds - not endless revision loops. We refine together until every detail is right. The goal: design that makes you proud to share with investors and clients.

Ready to use. No assembly required.

Final files, brand guidelines, all formats you need. I don't hand you a folder and disappear - I make sure you can apply your brand consistently across every touchpoint.

01 / 06

Ready to look like
the leader you are?

Let's talk about how strategic design can help you close more deals.

Book a free call
FAQ

Frequently asked questions

What type of design services do you offer for tech companies?
I specialize in brand identity, website design, pitch decks, corporate materials, and visual content for technology and engineering companies. Every project is tailored to help technical companies look as strong as their product actually is — whether you're raising a round, launching to market, or scaling your sales team.
How long does a branding or web design project take?
It depends on scope and your decision-making speed. I work with two realities:

Startups: Fast decisions, focused scope, tight timelines. Pitch decks and brand refreshes from 1–2 weeks.

Established companies: Multiple stakeholders, comprehensive brand systems. Full identities and corporate materials in 3–6 weeks.

Both get: clear deadlines from day one, no false promises, and a process built for busy teams.
Can I request a quote with no obligation?
Yes. Tell me what you need, and I'll send you a clear proposal with scope, timeline, and pricing. No commitment, no pressure.
Do I need to have my brand strategy defined before we start?
No. Many of my clients come with a great product but no clear brand direction — that's exactly where I add value. My process starts with understanding your product, market, and goals. I'll help you define the visual strategy from there.
I'm not a designer — how much input will I need to give?
I'll need about 1–2 hours of your time at the start to understand your product, your audience, and what you're trying to achieve. After that, I do the heavy lifting. You'll review concepts once, give focused feedback, and I refine. The process is designed for people who don't have time for endless back-and-forth.
Can you work with our existing brand or do we need to start from scratch?
Both. Some companies need a full brand identity from zero. Others already have a logo and basic guidelines but need to level up their materials — a better website, investor deck, or sales collateral. I'll assess what you have and recommend what actually needs work.
Do you work with startups or only established companies?
I work with both. Early-stage startups that need to look credible for their first funding round, and growing companies that have outgrown their initial brand. What my clients have in common isn't size — it's that they build complex products and need design that communicates that clearly.
What do I get at the end of the project?
Production-ready files, organized and documented. Depending on the project, this includes logo files in all formats, brand guidelines, website files, presentation decks, and any other deliverable we agreed on. Everything is delivered so your team can use it independently — no need to come back to me for every small change.
Can you create editable templates so our team can update materials internally?
Yes — and I recommend it. I design editable templates in PowerPoint, Google Slides, or Canva so your team can update pitch decks, one-pagers, social media posts, and sales materials without a designer. You stay on-brand without depending on anyone.
Do you sign NDAs? Our product is confidential.
Absolutely. I regularly work with companies on pre-launch products, proprietary technology, and sensitive materials. I'm happy to sign an NDA before we even start talking about the project.
CONTACT

Let's make your brand
match your ambition.

Tell me about your company. I'll respond within 48 hours with ideas on how design can help you look as strong as your product actually is.

[email protected]
Remote - Available worldwide